This is my first time trying to incorporate pop culture into a blog post! I have wanted to try it since I read a couple of blog entries, “Hunger Games Inspired Survival Tips for College Students” by Allison Freeland and “The Avengers’ Top 10 Tips for Building Remarkable Teams” by Bryce Christiansen on Pinterest. Both posts are really fun and interesting but also had important information for students and people in the work force. I want to strive for that same balance of entertainment and helpful information in my blogs.
In the movie “The Wizard of Oz,” Glenda the Good Witch’s first question for Dorothy was “Are you a good witch or a bad witch?” The answer to this question establishes Dorothy’s reception and her trustworthiness. If she is a good witch, the Munchkins parade her down the yellow brick road in triumph and do a little song and dance number in celebration. If Dorothy is a bad witch, she risks getting a house dropped on her or a fatal bucket of water thrown on her.
Similarly, the value of a social media post determines the reception that the post receives. If a post is good, it has a better chance of generating comments, likes, shares, and retweets. If a post is bad, it may be ignored or even criticized. How do you avoid the poppy field of unsuccessful posts? Don’t have a meltdown like the Wicked Witch of the West! Just remember timing, paying attention to audience, and proofreading.
If you post something later in the day, you will receive more responses than if you post it early in the day. There are some posts that will elicit comments no matter when you post, but those usually employ photos. If you have two similar posts to put up in the same day, space them apart time-wise, with at least one different type of post in between. I like to wait 40 minutes to an hour in between posts. This allows your followers to respond to one post at a time, and it makes it seem like you have more material to post if you space it out.
For posting on social media sites, as with any writing for an audience, you should consider what your audience wants and needs. The weather is a topic that vast audiences can agree about. It’s been really hot lately, and when it feels like everyone is going to suffer in the heat, I can post a photo of a snow-covered Monmouth College to offer some relief. It was one of the most popular posts on the Monmouth College Facebook page on July 2nd. Other audience interests that I take into consideration include new student information, dorm room design, alumni and student news, local news, job search advice, and school advice.
Never post something without reading it over a couple of times. You never know what spelling errors you might make that you cannot take back. Since I started posting for Monmouth College, I have become more attentive to my spelling and grammar in posts. I would hate to post something on the Monmouth College Facebook page that had a misspelled name or a missing verb. Not only would it reflect negatively on me, but it would also run the risk of reflecting badly on the college. I always read over posts at least three times, twice silently and once aloud, before I post. This helps me to catch any mistakes that I might not notice the first time.
While I doubt any of your posts will send you skipping down a yellow brick road or getting a bucket of water thrown on you, evaluating your posts before you show them to followers is a smart practice that will build your credibility as a social media representative and a writer. Keep posting, and remember there’s no place like Monmouth!