Posts Tagged ‘Marketing and Relations’

The Mu turns 75 (sort of) and is going strong

Monday, April 11th, 2011

Welcome to the seventy-fifth story from The Mu of Monmouth College.  For nearly three years, our publication has been discussing important stories in men’s and women’s fraternity life around campus and across the nation.

The Mu started with the intention of giving Greek Life a voice that it did not have before.  “Articles in The Mu give the campus an opportunity to see how we have affected the community,” says Ryan Brandt ’10, one of the founding editors-in-chief.

Starting off as a print journal in December 2008, the layout was made in Microsoft Publisher.  The Mu was released in this form every month to the Monmouth College campus via email to faculty and administrators, with an online version posted for parents.  The periodical would feature pictures, stories, and a layout similar to most newsletters.

While the process was effective for making a newsletter, The Mu had to evolve and change mediums to achieve its goal as a highly accessible source of information about Greek Life.  The format was changed to a blog, which cut back on the time it took to publish each story, and made it easier to reach a broader audience.  Starting last August, The Mu also has a Facebook page where readers are encouraged to discuss stories.

Although The Mu covers events going on around campus, the blog also takes a wider look, and tries to look into the motivation and culture of fraternal organizations. The Mu “sheds light on the deeper meaning of Greek Life,” says Brandt. “People know Greeks do philanthropies, fundraisers, fun events, etc., but what they don’t always see is the feedback.”

From its start, The Mu has also reached beyond Greek Life for perspective. The editorial staff, which is exclusively student-run, often selects articles written by professors, faculty, and even Monmouth College alumni, who discuss important connections between Greek Life and the world around us.

In his essay for The Mu, Col. Stephen Bloomer, a Monmouth College senior development officer and adviser to Phi Delta Theta Fraternity, says, “Leadership in Greek life is one of the many opportunities available to students at Monmouth College as part of our President’s strategy for informal and formal learning by students as a member of our engaged campus community.”

In 75 articles, The Mu has discussed many of those Greek Life opportunities, but there are still many more to be covered.  Greek Life will continue to grow by leaps and bounds, and The Mu will be there to give the fraternity community the voice it deserves.

“I hope to see continued success with The Mu and see it continue to open the eyes of others to see Greek life’s positive impact at Monmouth as well as nationally and encourage people to take part in everything Greek Life has to offer,” says Brandt. μ

Alex Woods ‘12

Also of interest


Student Commentary: What about

Thursday, January 27th, 2011

Several years ago, a website called came onto the scene.  It allows students to anonymously grade their professors in a public forum.  The idea is that the students, with their identities hidden and protected, are free to give honest reviews.

A small group of professors decided to turn the tables by creating, as detailed by W.T. Pfefferle in The Chronicle of Higher Education.

As the title of the website implies, professors would rate the performance of students.  Educators anonymously sent e-mail to the website describing experiences and stories ranging from student excuses for not turning in assignments, to complaints about class attendance, to simple disgust about student behavior.  Unlike the free-for-all students’ ratings of professors, these ratings were moderated by a panel.

While anonymity can theoretically bring honesty, it can also lead to some hurt feelings.  Some students began to complain about, saying that they were “misunderstood” and that the ratings were “unfair” because they were already being judged by the grading system.   

It may be a fair complaint from students, because there was little to no way for those students to defend themselves on the website run by educators.  

“We will rate our students here,” said the first post on, “And we will do it without compunction. Then we’ll just see where we’re at. We’ll still be poor academics. But at least those callous and ignorant ‘customers’ of ours will know what it’s like.”

The goal of this was to let teachers get the weight off their shoulders and let the world know their true opinions about their students and their profession.   

This now brings up the question: What if there was a similar website that applied to Greek Life?  A of sorts.  Visitors and contributors could be advisors, chapter presidents, Greek members, or even non-Greeks. 

While was seen by students as a mudslinging website, there is no reason why could not be used for positive reasons and constructive criticism.  It does not have to pick out individual members and judge them, but it can be used to pick out flaws in the system. allowed professors to get the metaphorical weight off their shoulders by voicing their complaints on a worldwide forum.  A similar system for Greek Life could be helpful, but only as long as it did not become a venue for gossip.

It could be used to improve the system by offering comments to make the Greek community better with constructive ideas by the right kind of people.  Anonymity might be helpful in this situation because it might avoid the discomfort of holding Greek brothers and sisters accountable. 

While the original concept of rating students was a short lived project, the concept of rating Greeks could be used for the overall improvement of Greek Life.  μ

Alexander Woods ‘12

Also of interest:

Facebook and social networks: Friend or unfriend?

Monday, December 6th, 2010

Social media has become an essential part of students’ daily lives. Search engines and websites have changed the way they research, YouTube changes the way they learn, sites like Facebook change the way they talk to each other.

Around campus, students, faculty, and professors are using social networks more than ever. From Twitter to Facebook to LinkedIn, social networking has made it easier to communicate with people throughout the world. It is easier to keep in touch with friends from the past and with family who lives across the country.

“As long as college students are networking, that is the main point,” says Pi Beta Phi member Haleigh Turner ’12, a Career Assistant for the Monmouth College Office of Career Development. “If more students feel comfortable using sites like Facebook that’s fine, but I am partial to face to face networking.”

However, there are some downsides associated with the extremely accessible social networking sites, says Dr. Rey Junco a professor at Lock Haven University and a social media researcher.  He discusses how using social media as a tool in the classroom will help students become more engaged in face to face learning in his blog, Social Media in Higher Education.

“Students who reported multitasking by doing another activity on the computer or another activity not on the computer, were more likely to report academic impairment,” says Junco in his blog. He suggests social networking websites and instant messaging are distracting to students who should be focusing on school work.

“Facebook is not only a distraction to my homework, but to anything I have to do,” says Erin Murphy ’12. “I am never very productive when I am on it.”

Loosing access to these technologically-enabled networks can be a distraction, too.  When the computer network fails at Monmouth College, a student’s main concern might be about reconnecting to the social network instead of how the disruption will affect the completion of coursework.

Students suffering from “Facebook Fever” (the need to check Facebook every time one is on the computer) find that working on homework is extremely difficult.   According to a research study from The Ohio State University, “Facebook users in the study had GPAs between 3.0 and 3.5, while non-users had GPAs between 3.5 and 4.0.”

Beyond personal discipline when using social networking sites, there are also certain threats created by malicious users of social networking sites.  Kappa Kappa Gamma Fraternity headquarters recently issued warnings about online scams targeted toward women in sororities using social networking sites.  These scams have included people posing as alumnae of the organization and asking for extremely personal information. Such information could be used to steal the woman’s identity, damage her financial stability, and harm her reputation.

“Social networking sites can be really useful when people use them properly,” says Sam Jagust, member of Alpha Xi Delta. “People don’t really use it properly; it’s pretty much a creeper site right now.”

Social Networking sites can be both useful and hurtful to students in portraying a professional image. Future employees can turn to sites such as Facebook to investigate potential employees.

Employers are “becoming increasingly savvy about using social networking sites in their hiring due diligence,” says Wei Du in an article on Students’ comments and pictures posted to social networking sites can be easily discovered.

In this same article, Du reports that Van Allen, who runs a company recruiting potential employees and clinics, denied a woman a job because she had posted explicit pictures on Facebook.  Employers are searching social media websites such as Facebook as part of their responsibility to find out information on a potential employee.

However, used well, websites such as LinkedIn can be extremely useful in employment searches.  They can act as an online resume as well as enhance networks and establish connections within one’s field.

“You ought to be getting a LinkedIn profile if you don’t have one,” says Dr. Lee McGaan, Chair of the Monmouth College Department of Communication Studies. “It is the kind of profile you want to show up when your name is googled. You can get easy and convenient recommendations from professors and other people you have shared work experience with.”

While social media and networking make communication very easy, privacy is still a major concern. When using sites like Facebook or MySpace, users may use the built-in privacy settings to control—to some extent—who can view personal information posted on the sites. Helpful guides to privacy settings can be found on and 7 Tips to Protect Your Social Media Privacy.

“If you decide to use Facebook for professional networking, take a close look at your profile and decide what you want business contacts or prospective employers to see—and what you don’t,” says Alison Doyle, a job search expert and author, in her article “Facebook and Professional Networking.” It is recommended that users also monitor comments and photos that are posted on personal pages by their friends.

“Professional sites are good,” says McGaan adds. “Take the time to Google yourself and see what is there. It is getting easier and cheaper for potential employers, banks, insurance companies, and even marketers to access information about you. Be careful what you are posting because there is potential for leakage, even with privacy settings.” μ

Michelle Bruce ‘12

Also of interest